Edit: Thank you for all the comments we’ve been receiving this morning in response to our new K9 Cases and Feline Frames. Although we’re tempted to enter the Pet Optical Market we can now reveal that this was an April Fool’s joke designed to provide some light-hearted humour on a sunny Friday morning! We hope that you enjoyed learning about the fictitious range – we’ve certainly enjoyed your comments. If you want to share any thoughts with us please do get in touch at marketing@millmeadopticalgroup.com


Who's that cool cat?

Introducing 'Fe-line', our new iron frame range for cats from Continental Eyewear. 

She may have nine lives, but her eyes certainly don't. She needs protection in the form of the strongest 'Ferrous Particle' line of frames called Fe-line. This is a brand new range from Continental Eyewear, part of the Millmead Optical Group. 

We have patented a special new product called 'Avinalaf' which blends with the contours of her face and allows the frames to sit beautifully above your moggy's whiskers, giving her that just-so catwalk look whilst offering the strongest possible protection from those daily scruffs and scrapes. She'll be out of the house flaunting that look all day long. She'll be the talk of pet-town as she goes about her daily chores with renewed elegance, heightened visual acuity and purrfect grace. 

The Fe-line range launches today, Friday 1st April, so please contact us on 0151 526 2626 for more information or email us at felineframes@continental-eyewear.co.uk as we'd love to hear your thoughts about the new collection. 


Read about our cases brand, Optoplast, and their new collection also launching today: K9 glasses cases for dogs! https://optoplast.com/pages/our-new-range-for-dogs-the-k9-case