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    Cameo Sustain | Eyewear Reincarnated...

    Continental Eyewear are excited to announce the extension of our Cameo Collection with the launch of our eco brand, Cameo Sustain. The new range will be officially unveiled at 100% Optical (23rd – 25th April 2022 at ExCel London) although we have marked the upcoming launch with a new advert which focuses on the product’s green credentials, and the exciting brand story that exists behind the concept of “reincarnated” eyewear:

    The new Cameo Sustain range will comprise 13 models, all made from rPET material (recycled PolyEthelyne Terephthalate) packed in biodegradable polybags. The frames feature recycled plastic demo lenses, which are also fully recyclable. With 500 billion plastic bottles used every year, it takes just 3-4 plastic bottles to make one Cameo Sustain frame. Vitally, that means approximately 15,600 bottles have been recycled and reused when creating the first Cameo Sustain collection.


    Currently taking orders for October 2022.